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Nolan Taylor
Nolan Taylor

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Although healthcare providers are frequently exposed to prescription drug promotion, they often have not received education on recognizing false or misleading prescription drug promotion. As part of FDA's Bad Ad Program, OPDP has an online continuing education (CE) and has developed real-life case studies to help bridge this gap for healthcare providers and trainees.




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The CE course is a one-hour, self-paced training to help healthcare providers and trainees learn how to recognize and report potentially false or misleading prescription drug promotion to the FDA. It includes modules regarding the Bad Ad Program, the Science of Influence, FDA Oversight of Prescription Drug Promotion, Common Prescription Drug Promotion Issues, Real-Life Scenarios, and Reporting Potential Drug Promotion Issues. The CE course is accredited for physicians, physician assistants, nurse practitioners, nurses, pharmacists, and pharmacy technicians. It can also be taken by others for a certificate of completion.


The real-life case studies that OPDP has developed are based on actual Warning and Untitled Letters issued by OPDP to companies regarding alleged false or misleading prescription drug promotion. They are designed to be able to be used in a teaching setting. The case studies include the alleged violative promotional material, the Warning or Untitled Letter that was issued, the prescribing information, and a facilitator guide that can be used by an instructor to lead a discussion in a group setting.


FDA encourages all healthcare providers to learn more about the Bad Ad Program because it may inform their review of information that they come across in prescription drug promotion. To help facilitate knowledge about the Bad Ad Program, FDA is seeking opportunities to work with professional organizations to help provide their members with information regarding the Bad Ad Program and more broadly prescription drug promotion through webinars. To learn more please contact us at BadAd@fda.gov


Successful companies know that sales promotions are among the most effective methods of increasing sales, boosting customer satisfaction, and heightening brand awareness. Sales promotions have been used for decades with great success and, no matter your industry or the size of your business, there are sales promotion techniques that can work for you too.


A sales promotion is any undertaking by an organization designed to increase sales or encourage the use or trial of a product or service. Sales promotions take many different forms, but they all focus on persuading a target audience to become customers of a business.


Sales promotions can be announced over free channels like social media, email, or your website; or they can be the focal point of your paid advertising campaigns such as with LinkedIn ads or Google Ads. An effective sales promotion uses imagery, effective copy, and logic to appeal to the needs, values, and emotions of your target audience, and invites them to purchase your products or services with an incentivizing offer.


Did you know that you can run promotions on your Google business listing? Your Google My Business account dashboard allows you to create four different types of social posts: Offers, Updates, Events, and Products.


Although many businesses temporarily suspended this promotion strategy for customers during COVID-19, it can still be referenced as one of the best sales promotion examples out there. By offering free samples to all in the store regardless of whether they purchase something, this strategy (employed by businesses like Costco and Whole Foods) introduces consumers to products they may not have considered before, and oftentimes cordially encourages them to buy.


BOGO deals work with more than just product-based businesses; they also work for service-based businesses. Fitness studios, spas, salons, consultants, and trainers can offer BOGO deals on their classes or trainings to fill their schedules or get new clients during a slow season. Since service-based businesses are more time- than product value-related, the only cost is time. So especially if you have time to spare, this is a perfect promotion to try.


A flash sale creates a sense of urgency among your customer base to buy now. So especially if you have a business that does a lot of online sales, flash sales may be one of the more effective sales promotion strategies for you.


There are at least two ways to go about this type of sales promotion. One, you could do a flash sale once or twice a year. Or, two, you could do one on a set schedule each month so that people are anticipating the event and prepared to make purchases on short notice.


Whether your company owns several brands or you partner with companies in similar or related industries, you can make use of joint sales promotions. All you have to do is bundle products or services from each brand into a package and promote it via the other brand(s). Your partners can do the same for you, which means free promotion for both of you.


Bringing new customers into the fold should always be on your radar. One way to keep the new customers rolling in is to offer discounts when current customers refer a friend or promote you on social media.


Like the promotions within the business account, your entire Instagram can be restricted. Instagram is like other major social media sites in this regard, having algorithms that constantly scour the website for spam.


Due to this, you must tailor your promotions to be compatible with the mobile service. If they're not, your landing pages and the ads that lead to them won't work or appear property in the mobile application.


Of course, it's fine to venture into subjects that aren't obviously related to the content being promoted, but doing this too frequently might hurt conversions or create disinterest in the people scrolling towards your ads.


This goes for the misplaced content already there and meant to take its place. To better reflect the audience you want your ads to appeal to, try and build your promotions with these tips in mind:


Make your content all about the people you want it to attract. For instance, when selling shoes, don't use promotions redundant to the niche, such as too heavy a reliance on content unrelated to the kind of shoes being sold.


A seller of Oxfords and loafers would receive little interest if their promotions didn't showcase people wearing men's shoes with formal attire on. Basically, stay as close to the niche as you can, regardless of if you're marketing with videos, photos, or audio.


Collection ads are good for showing the full reach of a business account's promotional campaign and can be filled with content that's admired by guests, especially when the account is set up casually.


If the attire depicts banners or other images that are copyrighted, trademarked, or derogatory, the account would be at risk of getting permanently banned. You can steer clear of this by remaining as innocuous as possible, no matter what's being promoted.


Without having a mobile-optimized post-click landing page, you could be harming your conversion rate. Be sure the landing page to which you send your mobile app traffic responds to every size, displays information best-suited to the device being used, includes only a few form fields, and contains an easy-to-click CTA button.


Remember, a great ad campaign is about creating a great post-click landing page, too and that means personalizing it to each unique audience segment. Learn how to create personalized, Instagram-approved post-click landing pages at scale with an Instapage demo today.


The ultimate goal of any ad is to, well, not feel like a sales pitch. Despite the fact that Loot Crate links to their product in just about every single post they make, their promos are never in-your-face.


Well-known for the humorous ad campaigns, this rather straightforward promo from Dollar Shave Club performed incredibly well. Resulting in an increase of subscribers by 1.5x, this ad shines due to its simplicity.


Use Apple Search Ads to promote your app across the App Store. Reach people on the Today tab, on the Search tab, at the top of search results, and at the bottom of product pages. Available in 61 regions. Try it for free with a 100 USD credit.*


Every element of your App Store product page has the power to drive downloads of your app. Help customers discover your app through thoughtfully crafted metadata, such as app previews, screenshots, promotional text, and more.


App bundles make it easy for customers to buy up to 10 of your apps or games in a single purchase. You can create app bundles for paid apps or free apps that offer an auto-renewable subscription to access all apps in the bundle. Learn how to set up app bundles and effectively market them on your product page.


An ad, or advertisement, is a paid promotion of your business. There are various different types of ads, with the oldest being radio ads and TV ads, but the most common type of advertising now is online or social advertising.


Promo Ad can provide you will all your promotional needs. From pens to clothing. For a conference to weddings. We can promote your event, team and brand through a range of printed promotional products.


When you use Twitter to follow, Tweet, search, view, or interact with Tweets or Twitter accounts, we may use these actions to customize Twitter Ads for you. For example, if you search for a specific term, we may show you promoted content related to that topic. We also might customize ads using other information about you, such as your profile information, your mobile device location (if location features are turned on), your IP address, and the apps installed on your device. This helps us show you local ads and other ads that you might prefer.


Ad extensions are additional pieces of information about your business, like a phone number or a link to a specific page on your website, you can add to your ads. Ad extensions are free to add to your ads, with the usual charges for any clicks you get. Including ad extensions can improve the visibility of your ads, which can lead to more clicks and improve your ROI. 041b061a72


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